Tata Motors have signed a long term contract with Barcelona superstar Lionel Messi as their brand ambassador to promote passenger vehicles.
Announcing the association, Tata Motors passenger president (passenger vehicle business unit) Mayank Pareek said, "We are very excited to have Lionel Messi on board. As we look to expand our footprint across the globe, Messi's unique ability to appeal globally, transcending geographies, makes him ideal person to represent our brand, internationally."
Lionel will star in campaign 'What drives us from within is what makes us great' to be followed by several others. "Messi's determination on the field is awe-inspiring. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is the core idea of this campaign. Tata Motors is driven by design, technology and strives towards excellence. Through this powerful campaign we will communicate the values and ethos of the passenger vehicle business. Many more campaigns will unfold as we move on in this long-term association," Pareek added.
Announcing the association, Tata Motors passenger president (passenger vehicle business unit) Mayank Pareek said, "We are very excited to have Lionel Messi on board. As we look to expand our footprint across the globe, Messi's unique ability to appeal globally, transcending geographies, makes him ideal person to represent our brand, internationally."
Lionel will star in campaign 'What drives us from within is what makes us great' to be followed by several others. "Messi's determination on the field is awe-inspiring. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is the core idea of this campaign. Tata Motors is driven by design, technology and strives towards excellence. Through this powerful campaign we will communicate the values and ethos of the passenger vehicle business. Many more campaigns will unfold as we move on in this long-term association," Pareek added.
After the association with Tata Motors, four times Ballon D'or winner seemed excited about his first venture in India.
Messi said:
"Namaste India. I am very excited about my first association with an Indian brand. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again," he said, referring to Argentina vs Venezuela friendly he played at the Salt Lake stadium in Kolkata four years ago.
Messi said:
"Namaste India. I am very excited about my first association with an Indian brand. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again," he said, referring to Argentina vs Venezuela friendly he played at the Salt Lake stadium in Kolkata four years ago.